11 October 2011 - 12:50pm | posted by | 1 comment

London Sperm Bank launches new campaign on London Underground with Silk Pearce

LSB advert for the donor websiteLSB advert for the donor website
LSB advert for number of families created

The London Sperm Bank is launching a new advertising campaign with Silk Pearce next Monday on London Underground trains to help recruit more donors.

There are new advertisements which will both advertisements use eye-catching bold and bright symbols and include the tagline ‘Be special, give sperm’

One advert promotes the recently launched London Sperm Bank Donor website, where visitors can review detailed personality sketches of potential donor matches, as well as information on their physical features, occupation and cultural background.

The second highlights how many families have been created through donations to the bank.

Both adverts have been designed to reinforce the bank’s philosophy that donor insemination is a subject for the mainstream.

Comments

11 Oct 2011 - 12:59
stephen_lepitak's picture

Silk Pearce also created the brand last year...

http://www.thedrum.com/news/2010/03/03/london-sperm-bank-brand-designe...

0
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

Solid-as-a-rock strategy for County Stone Granite

01/06/2015
County Stone Granite is an established family business with...

Avalon's Spirit Collection launch for Hailstones Glass Jewels

01/06/2015
How do you launch a new jewellery collection? Based on the...

New Client Announcement - Katy Perry Fragrances!

01/06/2015
We are thrilled to announce Katy Perry Fragrances as our...

Launching SPLYT with a Social & Media Splash

29/05/2015
Rooster cut through the crowded taxi and sharing economy...

A new collaboration for Zatchels

29/05/2015
What happens when one of the world’s most respected...