The London Sperm Bank is launching a new advertising campaign with Silk Pearce next Monday on London Underground trains to help recruit more donors.
There are new advertisements which will both advertisements use eye-catching bold and bright symbols and include the tagline ‘Be special, give sperm’
One advert promotes the recently launched London Sperm Bank Donor website, where visitors can review detailed personality sketches of potential donor matches, as well as information on their physical features, occupation and cultural background.
The second highlights how many families have been created through donations to the bank.
Both adverts have been designed to reinforce the bank’s philosophy that donor insemination is a subject for the mainstream.