11 October 2011 - 12:50pm | posted by | 1 comment

London Sperm Bank launches new campaign on London Underground with Silk Pearce

LSB advert for the donor websiteLSB advert for the donor website
LSB advert for number of families created

The London Sperm Bank is launching a new advertising campaign with Silk Pearce next Monday on London Underground trains to help recruit more donors.

There are new advertisements which will both advertisements use eye-catching bold and bright symbols and include the tagline ‘Be special, give sperm’

One advert promotes the recently launched London Sperm Bank Donor website, where visitors can review detailed personality sketches of potential donor matches, as well as information on their physical features, occupation and cultural background.

The second highlights how many families have been created through donations to the bank.

Both adverts have been designed to reinforce the bank’s philosophy that donor insemination is a subject for the mainstream.

Comments

11 Oct 2011 - 12:59
stephen_lepitak's picture

Silk Pearce also created the brand last year...

http://www.thedrum.com/news/2010/03/03/london-sperm-bank-brand-designe...

0
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

Invitations With Gravitas

29/01/2015
Denmore Press - Prestigious Invites & Bespoke Envelopes...

The Dogs Trust relaunch with a responsive website!

29/01/2015
The challenge Dogs Trust, the largest dog welfare charity...

Responsive Website for B2B publisher Incisive Media

28/01/2015
How do you bring a major B2B publishing firm’s website into...

The Launch of the New Generation Hyundai i20

28/01/2015
The start of 2015 marked the launch of the New Generation...

Generating Coverage is Plain Sailing for Cruise Nation

27/01/2015
The Rooster team has continued to generate high levels of...