The Drum Awards for Marketing - Extended Deadline

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By The Drum Team, Editorial

October 10, 2011 | 1 min read

Dairy brand Yeo Valley revealed its latest TV advertising campaign over the weekend, during The X Factor, featuring its own farming boy-band.

The campaign, created by BBH, featuring the band ‘The Churn’, singing ‘Forever’ and follows the brand’s previous rap style advert.

The campaign will see shortened versions of the initial two-minute advert run during the X Factor over the coming weeks, with a Facebook karaoke competition allowing users to sing along to the track and upload videos of them doing so.

The single has also been released for download.

BBH

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