Volkswagen releases the 'Think Blue Symphony' campaign
Volkswagen released its new TV campaign last night (Sunday 9 October) during The X Factor, asking viewers to ‘Think Blue’.
The ‘Think Blue Symphony’ campaign refers back to the ‘Think small’ slogan from the 1960’s, and will run for a six-week-period.
The campaign highlights the evolution of the brand’s ‘efficient mobility’ from the Beetle and the ‘Think Small’ campaign which launched in the US in 1959, through to the Golf Blue-e-motion, its prototype vehicle that uses less than one litre of fuel for every 100km it travels.
Creative was by Italian agency Creative Shop 515.