TNT Post appoints social media agency to create a social buzz
TNT Post, the UK’s second largest postal company, has appointed London-based digital agency Navigate Digital to manage the social media strategy for its Door Drop Media division.
TNT Post currently handles more than 200 million items a month and since the liberalisation of the UK postal market in 2006, TNT Post has positioned itself as an innovative and flexible postal provider.
Marc Caulfield, sales & marketing director of TNT Post (Door Drop Media) UK, said “There is no differential between on and offline media in the consumers’ eyes. Consumers’ media consumption is not separated by “lines” and they are the ultimate integrators. We have increasingly seen door drops driving online traffic, particularly search, for our clients and we know that, particularly high perceived value sampling will drive “social buzz”, further demonstrating that sampling is alive and very well in the digital age. Our partnership with Navigate Digital will deliver the insight we need to close the loop in understanding a fuller effect of a client’s sampling activity”
Speaking of the appointment John Kimbell, joint managing diirector of Navigate Digital, said “Brands are increasingly being defined by the conversations taking place around them and brand ownership is no longer solely the domain of the institution. We will be working with TNT Post (Door Drop Media) and their own clients, to help them better understand the social space by analysing brand ‘mentions’ and providing them with actionable data and insight which will help shape their sales and marketing strategy going forward”