Queen’s School appoint Black & Ginger for new creative image
The Queen’s School in Chester has appointed Black & Ginger to provide strategic guidance and develop a new creative for the image of the school in adverts.
The agency will be responsible for generating a fresh creative approach that celebrates and communicates Queen’s as a contemporary school, with the emphasis being placed on the assets of the school as opposed to league tables.
Alex Frech, director at Black and Ginger, said: “Our aim is to produce a creative that encourages a positive perception of Queen’s as a community of happy, ambitious and articulate girls. This approach places the girls themselves at the heart of the campaign, which is intended for inclusivity, not exclusivity.”
The annual campaign which consists of four adverts is set to launch in luxury and lifestyle publications across the North West.