Legal & General Group appoints Commission Junction for affiliate marketing programme
Commission Junction has been appointed by Legal & General Group to expand its affiliate marketing programme.
Commission Junction will work on developing an affiliate hub for Legal & General; an affiliate facing microsite to provide all publisher tools, FAQs and creative as well as an avenue of communication between affiliates and account managers.
Richard Nunn, head of brand and web at Legal & General, said: “It was clear that Commission Junction had the arsenal needed to deliver what we wanted from our affiliate marketing programme.
“As well as a renowned publisher network within the UK they also had the support of Mediaplex data analysis and insight which will hopefully prove a powerful combination for our online marketing spend.”
Sam Richards, sales director at Commission Junction, said: “Legal & General is a leading FTSE 50 company and we feel privileged to be working with them. We’re planning an exciting programme with them and are looking forward to helping them increase their reach and delivering their message to the company’s growing market.”