Flash Football was an innovative experiential event delivered by Material Marketing Communications for Tennent's Lager. Tennent's wanted to create buzz around its new football sponsorship. Material engaged the talents of ex- and current Old Firm players to go head to head in a 'spontaneous' showdown in Glasgow's city centre. This case study explains the PR strategy behind the event, and highlights the results the event had for Tennents' including increased brand conversation about Tennent's.
Flash of inspiration: experiential football event packs a punch for
Tennent's wanted to create buzz around its new football sponsorship. It wanted to create a disruptive event that would engage both fans and the media for its launch. This case study outlines the PR strategy behind the event, which was created, implemented and delivered by Material. The spontaneous event's impact is evident from increased brand conversation.
The case study was awarded best PR strategy at the Scottish Event Awards. The Awards celebrate the best in the events industry. The case study also contains a link to download the Winners' supplement, which contains case studies of all winners at the 2011 Awards.
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