Black & Decker set for TV campaign to promote new orb-it Dustbuster
Black & Decker is extending its 2011 national TV advertising campaign to support the launch of the new orb-it Dustbuster.
The original TV campaign aired in May this year announcing the launch of the Autoselect Steam Mop and has been re-worked to include ten seconds of additional footage to unveil the soon to launch orb-it®.
“Our Autoselect Steam Mop and orb-it Dustbuster are the latest launches in the household category," says Black & Decker Marketing Director David Osborne. “We’re thrilled to be back on TV and the new ad is a significant investment for Black & Decker.”
The orb-it® Dustbuster ad runs for six weeks, airing in prime time slots from 17 October.