Modern Warfare 3 advert to air tonight
A world premiere of the new Modern Warfare 3 ad airs on British television tonight.
Modern Warfare 3’s campaign kicks-off tonight during England’s European Championship qualifier against Montenegro. It will feature single-player gaming action similar to that used to promote the gaming franchise’s main rival, Battlefield 3 earlier this year.
Activision’s total spend on the Modern Warfare 3 campaign is thought to exceed $100million, and includes an advertising partnership with Pepsi Co.
The ad will air at 9pm on Sky Sports 1 and sky Sports 1 HD. It will then be released to the rest of the world.