The Marketing Practice appoints Hanks as head of data strategy
The Marketing Practice has appointed Matt Hanks as head of data strategy.
Hanks joins from Golley Slater Birmingham, where he held the same role.
“The need to be more intelligent with data is becoming intrinsic to the success of any organisation. In an age where the number of marketing channels is growing every day – particularly with social media – there is a lot more unstructured data out there that can be invaluable to a successful campaign,” commented Hanks.
“Increasingly sophisticated technologies such as marketing automation can also turbo-charge lead generation programmes.
“The extensive data expertise at The Marketing Practice provides strategic input on our clients’ markets which is fundamental to successful campaigns and the effective integration of their sales and marketing functions,” added Hanks.