V05 Extreme Style TV campaign to air next week from Euro RSCG London
Euro RSCG London has created a cross-platform campaign for popular mens hair product, VO5 Extreme Style. TV ads will be supported by search, social, blogger outreach and online advertising.
The campaign focuses on a sleepy annual village pageant where men compete against each other, that is ‘rocked to the core’ by the arrival of VO5. A 30-second unbranded online teaser will launch the campaign and it is hoped, kick-start discussion on the brand’s Facebook page and YouTube channel.
The TV ‘reveal’ will be on 10 October.
Caroline Saunders, business director for Euro RSCG London, commented; "We know our 14-24 year old target love to discover and share new content. In developing the 'Pageant' campaign we created many elements especially to help them do this, with several stages of reveal to keep it fresh and opportunities to interact and share with their peers."
The campaign will be supported by Euro RSCG London's social media unit, The Cupola Lab who will seed new content as it unfolds to online bloggers and community members through PR and blogger outreach, a video seeding programme and SEO.
The social media account for VO5 was only won by the agency last month.