Steve Jobs takes his place at the end of Apple's famous 'Crazy Ones' commercial
As the tributes to Steve Jobs flowed in, the magazine Adweek had an inspired thought : it added Steve to the the iconic Apple commercial "Crazy Ones" by TBWA\Chiat\Day from the "Think different" campaign of the late 1990s.
This commercial was always, in a way, about Steve Jobs, said Adweek. Voiced by Richard Dreyfuss, it celebrated "the rebels, the troublemakers, the ones who see things differently" and would therefore change the world. The images showed everyone from John Lennon to Gandhi, but the inference was that Apple's visionary leader was one these remarkable souls.
Said Adweek," We've now added him to the end of the "Crazy Ones" spot—a place he rightfully earned, even if he would never have come right out and said so. " A great tribute!