Sainsbury’s posts rise in sales after change in marketing
Sainsbury’s has posted a 4.4% rise of profits, excluding fuel, for the second quarter of the year.
The supermarket launched a new marketing campaign last month, ditching it’s ‘try something new today’ strapline for ‘live well for less’.
Justin King, chief executive, said: "We have delivered a good sales performance in a tough consumer environment. Total sales for the quarter were up 7.8 per cent, with like-for-like sales up 5.4 per cent. Excluding fuel, total sales for the quarter were up 4.4 per cent, with like-for-like sales up 1.9 per cent and two-year like-for-like growth of 4.7 per cent.
"This quarter we launched 'Live Well For Less', which re-affirms our commitment to providing customers with fantastic quality products at great prices.
"At the same time, our premium 'Taste the Difference' range, which we re-launched last year, and our economy 'basics' range both saw strong growth.
"Fuel prices continue to impact customers’ disposable income and put pressure on household budgets. Our market-leading petrol offers, combined with strong promotions and competitive pricing on branded goods, ensure our customers can enjoy great value without compromising on the high quality Sainsbury’s fresh food and own label products they love. Through 'Live Well For Less' we are demonstrating to customers that they need look no further than Sainsbury’s to solve the challenges of their grocery shopping.
"We expect the market environment to remain very competitive for the foreseeable future but we are confident in our ability to grow by doing a great job for our customers. Through our unique combination of high quality own label ranges and commitment to delivering value we will continue to help our customers 'Live Well For Less'."