Gatorade appoints iris as lead integrated agency
Gatorade has appointed iris as its integrated agency in the UK following two competitive pitch processes.
The sports drink brand will launch a nationwide campaign in November featuring World Champion triathletes Alistair and Jonathon Brownlee, the British Cycling Team and the Rugby Aviva Premiership.
The first win saw iris appointed to handle the strategy and creative behind the campaign including press, retail and partnership activity, and the second this week saw the agency hired to lead the November digital launch campaign.
Ian Millner, CEO of iris, said: “We love working with challenger brands, they tend to be more dynamic, more demanding, more innovative, more rewarding, more open and more entrepreneurial.
"We’re really excited about not just building a compelling and competitive brand but also helping to build a successful and profitable business.”