Denvir Marketing

Denvir launches 'Farm to Fork' app for food firm VION

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By The Drum Team, Editorial

October 6, 2011 | 2 min read

Stirling agency Denvir has launched an iPhone app called 'Farm to Fork' for VION Food Group.

The free app features over 80 easy-to-follow recipes using a wide variety of British cuts of meat.

It lets the user select their meat and specific cut before suggesting a number of recipes of varying difficulty. There is also a 'Surprise Me' option to randomly select a recipe.

Users can also scroll through the ‘Farmer Facts’ and ‘About VION’ sections to find out about the UK farming industry and the role VION plays within it.

Future plans include additional functionality on the iPhone app such as nutritional information, a shopping list, seasonal and locally sourced recipes and hints and tips.

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