5 October 2011 - 10:20am | posted by | 0 comments

Schwarzkopf owner Henkel hands media account for Australia and New Zealand to MEC

MEC appointed by HenkelMEC appointed by Henkel

Schwarzkopf owner, Henkel has appointed its media account in Australia and New Zealand to MEC.

The account will move following a pitch that included incumbent OMD, which has worked on it for the last decade.

The contract will begin on 1 December, with Schwarzkopf spending $6.4m in Australia over the last year alone, according to Nielsen.

Peter Vogel, chief executive officer of MEC, said: “The pitch was a very detailed and rigorous process. It included two strategic case studies and a detailed media buying exercise. The win is an endorsement of MEC’s strength and capabilities in FMCG. We look forward to working closely with Schwarzkopf to drive their business growth in the Australian market.” MEC also won the account in New Zealand.”
 

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Solid-as-a-rock strategy for County Stone Granite

01/06/2015
County Stone Granite is an established family business with...

Avalon's Spirit Collection launch for Hailstones Glass Jewels

01/06/2015
How do you launch a new jewellery collection? Based on the...

New Client Announcement - Katy Perry Fragrances!

01/06/2015
We are thrilled to announce Katy Perry Fragrances as our...

Launching SPLYT with a Social & Media Splash

29/05/2015
Rooster cut through the crowded taxi and sharing economy...

A new collaboration for Zatchels

29/05/2015
What happens when one of the world’s most respected...