5 October 2011 - 10:20am | posted by | 0 comments

Schwarzkopf owner Henkel hands media account for Australia and New Zealand to MEC

MEC appointed by HenkelMEC appointed by Henkel

Schwarzkopf owner, Henkel has appointed its media account in Australia and New Zealand to MEC.

The account will move following a pitch that included incumbent OMD, which has worked on it for the last decade.

The contract will begin on 1 December, with Schwarzkopf spending $6.4m in Australia over the last year alone, according to Nielsen.

Peter Vogel, chief executive officer of MEC, said: “The pitch was a very detailed and rigorous process. It included two strategic case studies and a detailed media buying exercise. The win is an endorsement of MEC’s strength and capabilities in FMCG. We look forward to working closely with Schwarzkopf to drive their business growth in the Australian market.” MEC also won the account in New Zealand.”
 

Don't miss out... Get your Marketing news by email

See all specialist newsletters

27 related companies from Profile Hub:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Case Study | RLH

01/09/2014
Chris Ross, MD of full-service B2B advertising agency RLH,...

Brand new logo design for The Scottish Graduate School for Arts and Humanities

29/08/2014
The Scottish Graduate School for Arts and Humanities (SGSAH...

DrupalCon 2014

27/08/2014
We were selected by the Drupal Association through a...

New Forest National Park - Young David Attenborough discovers the Tech Creche

21/08/2014
Research conducted by the New Forest National Park...

Social Media Training

18/08/2014
We love to share what we know and what we've learned about...