The Drum Awards for Marketing - Extended Deadline

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By The Drum Team, Editorial

October 5, 2011 | 1 min read

A shopping app which allows users to save advertisements from UK magazines has been launched by SaveMe4Later.

The SaveMe4Later app asks the user to speak or type in the brand name and publication of the advert that has taken their interest. The app then delivers the exact advert, associated products and direct links to purchase.

Dermot Dennehy, Saveme4later founder and CEO, said: “We are bombarded with over 254 adverts a day and often forget where we saw an advert that we want to know more about.

“SaveMe4Later takes that advertisement and instantly provides the consumer with all the product information with a direct link to buy. It’s a great shopping app for when you are too busy to search websites for products that you’ve seen in magazines adverts.”

Saveme4Later plans to launch other offline advertising channels including outdoor, underground, radio and TV next year.