WPP's Ogilvy & Mather agrees acquisition of majority stake in Promo Digital
WPP owned Ogilvy & Mather has agreed to buy the majority stake in Russian marketing services agency, Promo Digital.
The acquisition will see the Moscow based agency, which specialises in mobile and multimedia campaign creative for clients such as Gazprom, LG and MTS, continue the strategy of WPP to invest in digital marketing within developing marketplaces.
Promo Digital currently employs 53 people.