4 October 2011 - 9:50am | posted by | 0 comments

Samsonite appoints Saatchi & Saatchi as pan-European agency

Samsonite appoints Saatchi & SaatchiSamsonite appoints Saatchi & Saatchi

Luggage company Samsonite has appointed Saatchi & Saatchi to handle its pan-European business, following a four-way pitch.

Taking over from TBWA, Saatchi & Saatchi will focus on markets including the UK, Germany, France, Spain, Italy, the Netherlands, Scandinavia, Austria and Switzerland.

Edouard Wattel, Europe head of communications at Samsonite, said: “Saatchi & Saatchi came up with very creative ideas during this highly competitive pitch.

“That’s why we believe that they will continue to enhance our existing strong communications materials and success in adding even more emotional appeal to the brand.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

University of Aberdeen - Graduate Business School brochure

25/11/2014
Background:  999 Design has enjoyed a long working...

We delivered a 265% increase in ROI year-on-year for Pandora UK.

25/11/2014
Pandora designs, manufactures and markets, hand-finished,...

Maximising an Industry Changing Story

24/11/2014
In November 2014, WOW air announced £99 fares (yes, that’s...

In The Snow Magazine Front Cover

20/11/2014
Front cover from a fashion shoot in Zermatt earlier this...