Samsonite appoints Saatchi & Saatchi as pan-European agency

Luggage company Samsonite has appointed Saatchi & Saatchi to handle its pan-European business, following a four-way pitch.

Samsonite appoints Saatchi & Saatchi

Taking over from TBWA, Saatchi & Saatchi will focus on markets including the UK, Germany, France, Spain, Italy, the Netherlands, Scandinavia, Austria and Switzerland.

Edouard Wattel, Europe head of communications at Samsonite, said: “Saatchi & Saatchi came up with very creative ideas during this highly competitive pitch.

“That’s why we believe that they will continue to enhance our existing strong communications materials and success in adding even more emotional appeal to the brand.”

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