4 October 2011 - 9:50am | posted by | 0 comments

Samsonite appoints Saatchi & Saatchi as pan-European agency

Samsonite appoints Saatchi & SaatchiSamsonite appoints Saatchi & Saatchi

Luggage company Samsonite has appointed Saatchi & Saatchi to handle its pan-European business, following a four-way pitch.

Taking over from TBWA, Saatchi & Saatchi will focus on markets including the UK, Germany, France, Spain, Italy, the Netherlands, Scandinavia, Austria and Switzerland.

Edouard Wattel, Europe head of communications at Samsonite, said: “Saatchi & Saatchi came up with very creative ideas during this highly competitive pitch.

“That’s why we believe that they will continue to enhance our existing strong communications materials and success in adding even more emotional appeal to the brand.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Glasgow University College of Arts Knowledge Exchange - communications strategy

20/11/2014
The College of Arts Knowledge Exchange is a leading-edge...

In The Snow Magazine Front Cover

20/11/2014
Front cover from a fashion shoot in Zermatt earlier this...

Cuckoo Design - HeadSpace

17/11/2014
If you want to work through your brand challenges and turn...

Welsh Blood - Precious Concept

17/11/2014
Description The Welsh Blood Service organises the...

Pentland / Ted Baker – AW14 footwear photography

14/11/2014
Pentland is behind some of the world’s best-known sports,...