4 October 2011 - 10:08am | posted by | 0 comments

Purple Agency creates 'Be an instant hero' campaign for Honeywell Heating

Purple Agency creates 'Be an instant hero' campaign for Honeywell HeatingPurple Agency creates 'Be an instant hero' campaign for Honeywell

Honeywell Heating Controls has launched a trade marketing campaign with Basingtoke-based Purple Agency.

With government figures showing that more than 8.5m UK households do not have any form of room thermostat, the 'Be an instant hero' campaign urges installers to turn to Honeywell for their customers.

The integrated campaign includes point of sale, co-branded campaigns with merchant chains, trade advertising, a microsite, direct mail and sales promotion. There are also competitions and giveaways.

Andrew Woodger, data and planning director at Purple Agency, said: “With energy prices rising, the Honeywell campaign highlights the hero role which the installers can play by showing homeowners how to reduce their heating bills by adding a thermostat or the latest thermostatic controls."

The Purple Agency

Basingstoke

The Purple Agency, part of Adare, is a full-service integrated marketing agency combining creativity, marketing strategy with digital expertise... Read more

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

THE CO-OPERATIVE BANK BRAND ADVERTISING CAMPAIGN

30/10/2014
Creating a brand campaign for a high street bank is always...

Rock of Ages on Tour

30/10/2014
CONTRACT START/END DATE September/October 2014 DESCRIPTION...

Reed Learning Personalisation with Sitecore

30/10/2014
Reed Learning, a leading provider of training courses and ...

First-time cruisers? It soon becomes a long-term love-in…

29/10/2014
Since July 2013, Cruise Nation and Rooster PR have been on...

Brand Campaign for 123RF

28/10/2014
The Challenge Help 123RF stand out against big-name image...