4 October 2011 - 10:08am | posted by | 0 comments

Purple Agency creates 'Be an instant hero' campaign for Honeywell Heating

Purple Agency creates 'Be an instant hero' campaign for Honeywell HeatingPurple Agency creates 'Be an instant hero' campaign for Honeywell

Honeywell Heating Controls has launched a trade marketing campaign with Basingtoke-based Purple Agency.

With government figures showing that more than 8.5m UK households do not have any form of room thermostat, the 'Be an instant hero' campaign urges installers to turn to Honeywell for their customers.

The integrated campaign includes point of sale, co-branded campaigns with merchant chains, trade advertising, a microsite, direct mail and sales promotion. There are also competitions and giveaways.

Andrew Woodger, data and planning director at Purple Agency, said: “With energy prices rising, the Honeywell campaign highlights the hero role which the installers can play by showing homeowners how to reduce their heating bills by adding a thermostat or the latest thermostatic controls."

The Purple Agency

Basingstoke

The Purple Agency, part of Adare, is a full-service integrated marketing agency combining creativity, marketing strategy with digital expertise... Read more

Don't miss out... Get your Marketing news by email

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Agency51 Design & Development - Women Make Waves

22/07/2014
Challenge. Women Make Waves is a new online blog network...

Swoon Editions

22/07/2014
The Client Swoon Editions is an online furniture brand that...

Asda Store Proposition Intranet

17/07/2014
The Client Asda is Britain’s second largest supermarket...

Timberland Apparel merchandising

15/07/2014
Six large installations in Milan for footwear and apparel....

Hudson Fuggle: Case study

15/07/2014
We spoke to Sue Higgins Finance Director at creative agency...