Festival Place shopping centre hires Bottle PR

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By The Drum Team, Editorial

October 4, 2011 | 1 min read

Basingstoke shopping centre Festival Place has appointed Bottle PR as its communications consultancy following a competitive pitch.

Oxford-based Bottle will use traditional PR and social media to promote the wide variety of shops at the centre and the family-friendly events it hosts.

The agency is also providing strategic advice and managing day-to-day activities for Festival Place's B2B communications arm. This includes dealing with national and retail trade press and the local business community and representatives.

Bottle director Karen Cooper said: "With its dynamic offering and some amazing events and store openings to launch, including the new Apple store, we are thrilled to be working with Festival Place.

"Bottle will be delivering some fantastic campaigns throughout 2011 and beyond, using an integrated blend of tactics including experiential activity and media relations.”

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