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Wordpress integrated into Klout ranking system

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By The Drum Team, Editorial

October 3, 2011 | 1 min read

Klout has integrated WordPress into its ranking system.

The San Francisco-based company, which uses an algorithm to determine users’ online influence, announced last month that Tumblr and Blogger would impact on ratings, but there had been no mention of WordPress affecting scores.

However, Klout has now confirmed that WordPress will be a factor in determining influence online. The move makes sense, given WordPress’ popularity.

Speaking to Mashable, Klout CEO Joe Fernandez said: “People love WordPress and have put a ton of effort creating their blogs and building and influencing their audience... Our goal is to measure influence everywhere it occurs. Posterous, Quora, Yelp and many others are on our road map.”

Klout will be keen to continue refining its algorithm given the increased competition it faces in the form of Peoplebrowsr’s new influence-tracking system, Kred, which launches today.

One potential problem of Klout’s WordPress integration is that it appears only wordpress.com hosted sites will affect rankings - when many sites using WordPress, particularly those owned by active and influential people online, are self-hosted.

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