Watch the new Jean Claude Van Damme ad from Coors Light
Coors Light has today unveiled the latest installment of its advertising campaign starring action hero Jean Claude Van Damme.
In the new spot the Muscles From Brussels gets angry after trying (and failing) to recreate the cool temperature of a Coors Light by sumberging himself in the Alpine snow.
VCCP is the agency behind the campaign.
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VCCP
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