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Tennent's seeks Scots Citizens to express their passion for their city for new campaign

Tennent’s Lager has begun a social media campaign as it asks Scots to express the pride and passion they have for their city, as a new campaign featuring Hugh Tennant rolls out.

Tennent's seeks Scots pride

The campaign, created by Newhaven with PR by Burt Greener, will lead to the creation of a limited edition pint glass, inspired by what people think of Scotland’s six cities, Glasgow, Edinburgh, Stirling, Dundee, Aberdeen and Inverness.

The funniest and most inspiring lines will be used on six new glass designs, which will be released in November, for each city, to celebrate a new advertising campaign, once again featuring Hugh Tennent and his pride for Glasgow.

The campaign will begin with artist Vangeli Moschopoulos setting up in Glasgow Central Station, writing quotes from a number of well-known figures on a giant glass wall. Members of the public will ad their own comments about their city as they pass through the station or commenting on the brand’s Facebook page.

Jane Cannon, marketing manager for Tennent’s, commented: “Tennent’s is rooted in Scotland and our new campaign has some fun in celebrating the quirks and distinctive humour of Glasgow in particular. Anyone out there who has pride in where they live, work or were born, now has almost two weeks to get online with their thoughts and we promise the most distinctive will have pride of place on our limited edition glasses. We can’t wait to see what comments come in and we eagerly await the launch of the new glasses this November.’”

Contributions can be entered until 16 October.

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

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