Facebook introduces social engagement tools to monitor brand activity

Facebook is to launch new tools which will aim to help aid brands understanding on the impact of social engagement.

The new tools will also aim to help develop the use of social campaign activity, offering new page insights, a public metric ‘People Talking About This’ feature on all pages and an expanded premium advertising unit.

The Facebook Page Insight Tools will help measure the value of social media activity for brands, with the ‘People Talking About This’ tool to appear on every page underneath ‘likes’ in order to highlight the conversations that are taking place about a brand or business.

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Staff Writer

The Drum is a global media platform and the biggest marketing website in Europe. We produce The Drum magazine, 30 awards and events and manage The Drum Network which aims to make independently minded agencies more successful. We also help brands find the right agencies to work with through the Recommended Agency Register (RAR).

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