Red Bee Media has created a personalised Facebook app to drive viewers to season two of The Walking Dead on FOX.
The app, aimed at the Facebook fans of the show, as well as family and friends, focusses on a POV film.
The film looks at what it is like to be ‘left behind’ by the walking dead, and uses Facebook Connect and users’ webcams to create a personalised experience. The app goes live early this month.
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