3 October 2011 - 6:58am Updated | posted by | 19 comments

Animated 5m Twinings campaign breaks to 'Get you back to you'

An animated TV campaign to promote tea brand Twinings has broken over the weekend.

Created by AMV BBDO, the £5m campaign first aired during Saturday night’s episode of The X Factor, with a social media competition running alongside, offering the first 50 people to pass on the advert through Twitter, a year’s supply of tea.

The campaign includes the message ‘Gets You Back to You’ and will target a female consumer audience.
 

Comments

Anonymous (not verified)
3 Oct 2011 - 08:11
Anonymous's picture

beautiful animation/song choice, but i did find it fairly odd

Anonymous (not verified)
3 Oct 2011 - 08:35
Anonymous's picture

beautiful

Anonymous (not verified)
3 Oct 2011 - 08:54
Anonymous's picture

Excellent animation..depressing song..don't understand it!

Anonymous (not verified)
3 Oct 2011 - 10:17
Anonymous's picture

Echo that. Great animation, but boring as hell.

Anonymous (not verified)
3 Oct 2011 - 10:40
Anonymous's picture

Beautiful but depressing. Not sure what they're trying to achieve here?

Anonymous (not verified)
3 Oct 2011 - 10:40
Anonymous's picture

Beautiful but depressing. Not sure what they're trying to achieve here?

Anonymous (not verified)
3 Oct 2011 - 13:20
Anonymous's picture

Nice animation but have to agree it is terribly depressing.

Would be more suited to a born again christian appeal I think.

Anonymous (not verified)
3 Oct 2011 - 17:05
Anonymous's picture

Are all tea drinkers multiple personality types then? Get the schizophrenics on double expresso, that'll put you both to rights.

Anonymous (not verified)
4 Oct 2011 - 09:19
Anonymous's picture

Thought it was some ad for Samaritans when i first saw it.

Anonymous (not verified)
4 Oct 2011 - 09:39
Anonymous's picture

What's not to understand about the line 'Gets you back to you'? No wonder the industry's in such a mess if the comments on this thread are any indication of the IQs of the people working in it. Lovely, if slightly unpredictable ad.

Anonymous (not verified)
4 Oct 2011 - 10:31
Anonymous's picture

9.39..alright smart arse..explain the creative rationale please?

4 Oct 2011 - 11:04
phil_evans's picture

It de-stresses you, returning you to the person you really are. Makes perfect sense to me. I quite like it.

Anonymous (not verified)
4 Oct 2011 - 12:39
Anonymous's picture

I absolutely hate this, and I am female/target audience. Could easily have been for funerals..

Anonymous (not verified)
4 Oct 2011 - 12:58
Anonymous's picture

I'd like to offer some deeply intellectual response to how the creative doesn't quite change perception or behaviour. But, in all honesty..I think the ad is crap.

Anonymous (not verified)
4 Oct 2011 - 14:19
Anonymous's picture

Thanks for stepping in there Phil. Anonymous 9:39 here. That's 'Anonymous About-Nine-Forty' for the slow-witted ones of you out there.

Anonymous (not verified)
4 Oct 2011 - 14:38
Anonymous's picture

Yeah great it makes sense...it's still shit/depressing/boring. Did a planner make this ad?

4 Oct 2011 - 16:57
phil_evans's picture

Then again, I quite like the new Tetley stuff. And the PG Tips one with the eagle. And, come to think of it, I liked the old Yorkshire Tea ads with John Shuttleworth. Maybe I just like tea?

6 Oct 2011 - 15:48
georgeshepherd's picture

Nice animation but the Insight is copied from Oasis - Open, Pour , feel yourself once more

would have to agree it is very maudlin, depressing, and slow

Anonymous (not verified)
7 Oct 2011 - 15:00
Anonymous's picture

My missus loves it.

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