Animated £5m Twinings campaign breaks to 'Get you back to you'

An animated TV campaign to promote tea brand Twinings has broken over the weekend.

Created by AMV BBDO, the £5m campaign first aired during Saturday night’s episode of The X Factor, with a social media competition running alongside, offering the first 50 people to pass on the advert through Twitter, a year’s supply of tea.

The campaign includes the message ‘Gets You Back to You’ and will target a female consumer audience.