World’s first Google store opens its doors in London

Google has opened a pop up store in a London branch of Currys and PC World, the first of its kind in the world.

Dubbed the “Chromezone” the unit, on London’s Tottenham Court Road, is designed to boost sales of the search giants Chromebook laptops.

Up till now the devices have only been available online but Google believes that by giving consumers hands on experience they will be less cautious in parting with their hard earned.

Chromebooks differ from regular laptops in that they utilise Google’s propriety operating system and rely on cloud computing – where applications and programs are accessed via an internet connection.

Blue t-shirt clad experts (ala Apple) will be on hand to guide shoppers around the Chromebook system.

Staff Writer

The Drum is a global media platform and the biggest marketing website in Europe. We produce The Drum magazine, 30 awards and events and manage The Drum Network which aims to make independently minded agencies more successful. We also help brands find the right agencies to work with through the Recommended Agency Register (RAR).

All by Staff