Google has opened a pop up store in a London branch of Currys and PC World, the first of its kind in the world.
Dubbed the “Chromezone” the unit, on London’s Tottenham Court Road, is designed to boost sales of the search giants Chromebook laptops.
Up till now the devices have only been available online but Google believes that by giving consumers hands on experience they will be less cautious in parting with their hard earned.
Chromebooks differ from regular laptops in that they utilise Google’s propriety operating system and rely on cloud computing – where applications and programs are accessed via an internet connection.
Blue t-shirt clad experts (ala Apple) will be on hand to guide shoppers around the Chromebook system.