1 October 2011 - 10:57am | posted by | 0 comments

World’s first Google store opens its doors in London

World’s first Google store opens its doors in LondonWorld’s first Google store opens its doors in London

Google has opened a pop up store in a London branch of Currys and PC World, the first of its kind in the world.

Dubbed the “Chromezone” the unit, on London’s Tottenham Court Road, is designed to boost sales of the search giants Chromebook laptops.

Up till now the devices have only been available online but Google believes that by giving consumers hands on experience they will be less cautious in parting with their hard earned.

Chromebooks differ from regular laptops in that they utilise Google’s propriety operating system and rely on cloud computing – where applications and programs are accessed via an internet connection.

Blue t-shirt clad experts (ala Apple) will be on hand to guide shoppers around the Chromebook system.
 

Don't miss out... Get your Marketing news by email

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Agency51 Design & Development - Women Make Waves

22/07/2014
Challenge. Women Make Waves is a new online blog network...

Swoon Editions

22/07/2014
The Client Swoon Editions is an online furniture brand that...

Asda Store Proposition Intranet

17/07/2014
The Client Asda is Britain’s second largest supermarket...

Timberland Apparel merchandising

15/07/2014
Six large installations in Milan for footwear and apparel....

Hudson Fuggle: Case study

15/07/2014
We spoke to Sue Higgins Finance Director at creative agency...