Heinz Big Soup partners with Rugby League
Heinz Big Soup has signed up as an official partner of the Engage Super League and 2011 Gillette Four Nations rugby league tournaments.
The agreement represents the brand's first ever UK sports partnership and it will use it to promote its 'Go Big or Go Hungry' message.
Heinz Big Soup will be featured heavily throughout the Gillette Four Nations competition and at the fans' village during this season's Engage Super League Grand Final.
RFL commercial director Paul Kimberley said: "Our partnership will see Heinz Big Soup branding feature prominently at all the Four Nations fixtures, including the eagerly-anticipated double-header at Wembley Stadium on 5 November."