Two thirds of B2B digital budgets have increased this year
The Internet Advertising Bureau (IAB) has revealed that nearly two thirds of B2B digital budgets have increased this year, with the number one objective being to increase brand strength.
The B2B Market Snapshot survey found that 40% of respondents plan to use online video as a tool to increase brand awareness this year.
Chris Probert, IAB’s project manager, said: "The IAB’s B2B Market Snapshot for 2011 shows us that the B2B sector is continuing its shift online with nearly two-thirds of respondents reporting increased digital marketing budgets.
"As 9 in 10 also confirmed to us they are using digital to strengthen their brands online, our B2B council has released an online video toolkit to help B2B marketers get the most out of the channel. With 90% of internet traffic expected to be taken up by online video in 2013, now is the opportune time for B2B marketers to embrace video content within their digital marketing strategies."