Innocent launches ‘Tweet and Eat’ campaign with Holler
Innocent has launched a Twitter-based collective buying campaign with Holler for four week period, during which as the number of people who tweet #tweetandeat increases, the discounts will too.
Those who have tweeted can request a Direct Message be sent to them when the discount voucher is updated.
To drive sales and excitement around innocent veg pots, Holler has developed the strategy engaging in community powered discounting, which relies on the power of social recommendations to encourage customers to spread the word of the promotion.
A microsite has been created on the innocent website that allows consumers to download the voucher to claim money off their veg pots. In two days innocent received over 1,000 tweets and 10,000 visits to the website.
John Price, senior brand manager from innocent, said: “We always look to find innovative ways to engage new customers and this social media campaign devised by Holler has already generated a positive response in targeting a new online audience.
“Rewarding loyalty is important to us but driving overall penetration is vital. We strongly believe that once people have tried a veg pot, they will come back to us again. The Tweet and Eat campaign is inherently designed to encourage this.”