Top tips for using social media from Precedent, Steak, Tamba and McCann's
Here some of the biggest agencies working in social media in the UK offer their top tips for using social media.
Ryan Sackett, PrecedentAs Winston Churchill said “Never was so much owed by so many to so few”. Those businesses seeing the rewards of effectively using social media can probably relate to the sentiment of that famous quote. Inadequately resourced and frequently under staffed, most businesses try to engage in the social spaces using fragments of time snatched from between other things on the to do list. As effective use of social media hinges on the skills, competency and attitude of those creating content and managing the channels i.e. Facebook, Twitter, YouTube, why do so many businesses set themselves up for a fall?As we know, most organisations are unlikely to have the resources for a dedicated social media team, so it’s vital that the virtual team (the experienced/competent/enthusiastic few from across the business) understand their role and are adequately prepared and supported. At the heart of educating and engaging is developing shared understanding. Effective social media means having an engaged internal (virtual) team that understands social media platforms, what the business is trying to achieve and how they deliver their part of that on an individual level. Stepping stones for success:- Cover the basics: run an introduction to social media workshop
- Develop specialist skills: run a writing for the web workshop
- Keep on track: create and publish lightweight best practice guidelines
- Maintain the support network: establish (and stick to) regular catch ups for the team.
- ListenThere are shedload of free and paid for tools to monitor conversations in social media, from things like social mention and technorati on the free side, to sophisticated tracking software like Radian 6 and SM2.
- PeopleWork out how your audience behaves in social media. Forrester’s social technographics ladder is a good tool.
- AimsDefine what you want to achieve and how you are going to measure it.
- StrategyHow you will change the current relationship with the audience.
- ContentWhat content do you have or easily create with which to engage the audience in conversation?
- TechnologyWhat channels are best suited to your audience behaviour, strategy and content?
- OperationsHow will you respond, who will respond and what are the response protocols.
Content created with:
Precedent
We are a digital experience company based in London and Hong Kong.
We work with clients we believe in, who become our partners.
At Precedent we’ve...
Steak
STEAK is an International digital marketing agency with offices in Europe, Asia Pacific and North America. We were founded in 2005 by search engine pioneers who...
Find out moreTAMBA
TAMBA is a multi-award-winning viral and digital marketing agency specialising in social network applications, viral games and iPhone applications. We produce exciting,...
Find out moreMcCann Manchester
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