Social Buzz nominees announced to highlight the best in social media marketing
The nominations for the inaugural social media awards - the Social Buzz Awards - have been announced.
The Social Buzz Awards aim to recognise and reward the best use of social media within marketing and promotional sectors.
Nominated for Social Media Team/Individual of the Year are 1000heads, Seventy Seven PR and Umpf while nominated in the Best Use of Twitter category are agencies Brando, LBi, Opta, Pancentric Digital, and Umpf for clients such as Three, Social Media Week, Opta, Kew Gardens and Belling respectively, while the inhouse team for Wateraid also has a nomination in this field.
Yesterday it was announced that the awards ceremony would take place at Wembley Stadium in London, while some of the judging panel shared their thoughts on the future of social media during Social Media Week.
The judging panel, chaired by Paul Farbetti, now digital director at Brazen, included social media trainer Rene Looper, Chris Jones, social media manager at BBC, Colin Gilchrist, social media strategy planning and training director at Digital Face, Paul Fabretti, director of digital strategy, at Origin Creative Design, Phil Adams, planning director at Blonde Digital, Dave Coplin, director of search, UK at Microsoft, Jeff Coghlan, managing director at Matmi and Zoe Macerlean, social media manager at Tesco.com.
Below, Fabretti discusses the merits of the Social Buzz Awards.
For more information and to book tickets visit the Social Buzz Awards website.
This year the Golden Twit Awards, which are still open for entries, will be part of the Social Buzz ceremony. Enter your sweet tweets here.
The full list of nominees can be viewed below:
Social Media Team/Individual of the Year
NOMINATION
1000heads
NOMINATION
Seventy Seven PR
NOMINATION
Umpf
Best use of Twitter
NOMINATION
Company: Brando
Client: Three
Title: Three UK Xperia PLAY Competition
NOMINATION
Company: LBi
Client: Social Media Week
Title: Tweet of the Week
NOMINATION
Company: Opta
Client: Opta
Title: Opta Joe & Family
NOMINATION
Company: Pancentric Digital
Client: Kew Gardens
Title: Tweet and Grow
NOMINATION
Company: Umpf
Client: Belling
Title: Tweet Pie - The World's Shortest Recipe Book
NOMINATION
Company: WaterAid
Client: WaterAid
Title: #wateraid24
Best use of Facebook
NOMINATION
Company: Blonde
Client: Sourz
Title: Style conscious collaboration
NOMINATION
Company: LBi
Client: Help for Heroes
Title: Brawling Billboard
NOMINATION
Company: Jollywise Media
Client: The Walt Disney Company
Title: Join Jacks Crew
NOMINATION
Company: Rees Bradley Hepburn Ltd
Client: Freya
Title: Blog Star
NOMINATION
Company: TBG Digital
Client: Heineken
Title: Music matcher
NOMINATION
Company: Starcom MediaVest Group
Client: Mr.Kipling and Tetley
Title: Coming Together with Tea and Cake
Best use of Group/Community
NOMINATION
Company: Anomaly
Client: Sony Music
Title: Vaccines Video
NOMINATION
Company: 1000heads
Client: Nokia
Title: N8Producers
NOMINATION
Company: 1000heads
Client: Nokia
Title: Nokia: Tron
NOMINATION
Company: Blonde
Client: Sourz
Title: Permanently engaged
NOMINATION
Company: Juice Digital
Client: No Fear Extreme Energy
Title: The Extreme Lineup
NOMINATION
Company: Starcom MediaVest Group
Client: Mr.Kipling and Tetley
Title: Coming Together with Tea and Cake
NOMINATION
Company: Starcom MediaVest Group
Client: Heineken®
Title: The Heineken® UCL Tweet Map
Best Use of Check in/Location Based Services
NOMINATION
Company: I Spy Marketing
Client: Radisson Edwardian
Title: I Spy and Radisson Edwardian partnership pioneers Social Media initiatives in the hospitality industry
NOMINATION
Company: One iota Ltd
Client: Republic Retail Ltd
Title: Connecting Republic’s social, mobile and local retail journey
NOMINATION
Company: Shelter Scotland
Client: Shelter Scotland
Title: Social Media for Social Good: Shelter Scotland and Foursquare
NOMINATION
Company: Vexed Digital
Client: Domino's Pizza
Title: The Shape of Success: Domino's Runs Rings Around the Competition with Foursquare
NOMINATION
Company: Welcome to Yorkshire
Client: Welcome to Yorkshire
Title: Check in and check out Yorkshire
Best use of Photosharing
NOMINATION
Company: Anomaly
Client: Sony Music
Title: Vaccines Video
NOMINATION
Company: Crayon
Client: Sony UK
Title: Sony World Photography NOMINATIONs
NOMINATION
Company: FreshNetworks
Client: Topshop
Title: Wish You Were At Topshop
NOMINATION
Company: Welcome to Yorkshire
Client: Welcome to Yorkshire
Title: Picture Yorkshire in it's best light
NOMINATION
Company: Zoocha
Client: Games Workshop
Title: Scourge of the Storm Campaign
Best use of Video
NOMINATION
Company: 1000heads
Client: Nokia
Title: N8Producers
NOMINATION
Company: Content and Motion
Client: TomTom
Title: Break Free!
NOMINATION
Company: Evidently
Client: David Cornfield Melanoma Fund
Title: Dear 16-year-old-Me
NOMINATION
Company: Illegal Jack's South West Grill
Client: Illegal Jack's South West Grill
Title: Customer-Driven Music Videos!
NOMINATION
Company: Seventy Seven Social
Client: Nintendo
Title: Flipping Out With Aardman
NOMINATION
Company: Rave Communications
Client: Electrolux / Reckitt-Benckiser
Title: Stop Washing Up!
Best Blog
NOMINATION
Company: Brando
Client: Three
Title: Three's Blog
NOMINATION
Company: Branded3
Client: Branded3
Title: B3Labs: A space to think, inspire, and share
NOMINATION
Company: Rees Bradley Hepburn Ltd
Client: Highcross
Title: Lucie Loves Highcross
NOMINATION
Company: Which?
Client: Which? Conversation
Title: A blog where your comments have an impact
Best Innovation
NOMINATION
Company: Branded3
Client: Branded3
Title: Twitition: create, sign, and share petitions using Twitter
NOMINATION
Company: Geronimo
Client: Guinness (Diageo)
Title: Sharing a pint on the ‘Friendliest Day of the Year’
NOMINATION
Company: Umpf
Client: Health365
Title: World's first Ouch Map - adding Umpf to online health insurance brand
Best App
NOMINATION
Company: Gondola Group
Client: Pizza Express
Title: Payment App
NOMINATION
Company: Geronimo
Client: Guinness (Diageo)
Title: Sharing a pint on the ‘Friendliest Day of the Year’
NOMINATION
Company: TBG Digital
Client: Heineken
Title: Music Matcher
NOMINATION
Company: twentysix
Client: Dogs Trust
Title: Use of Mobile – iMutt
NOMINATION
Company: Umpf
Client: Health365
Title: World's first Ouch Map - adding Umpf to online health insurance brand
Best Copywriting
NOMINATION
Company: 1000heads
Client: 1000heads
Title: Haye vs Klitschko: The Infographic
NOMINATION
Company: andsome
Client: ITV Studios
Title: Storyliners for itv
NOMINATION
Company: Evidently
Client: David Cornfield Melanoma Fund
Title: Dear 16-year-old-Me
Best Meme
NOMINATION
Company: Evidently
Client: David Cornfield Melanoma Fund
Title: Dear 16-year-old-Me
NOMINATION
Company: Starcom MediaVest Group
Client: Mr.Kipling and Tetley
Title: Coming Together with Tea and Cake
Breakthrough Website
NOMINATION
Company: Naked Wines
Client: Naked Wines
Title: Don't Debate. Prototype
NOMINATION
Company: New Look
Client: New Look
Title: NL Daily: a new social media hub to engage fashion lovers
NOMINATION
Company: Rees Bradley Hepburn Ltd
Client: Young British Designers
Title: Young British Designers
Best Social Media Customer Service Strategy
NOMINATION
Company: Everything Everywhere (T-Mobile brand)
Client: T-Mobile BTS E-services team
Title: Revolutionising T-Mobile customer services through social media
NOMINATION
Company: Fishburn Hedges
Client: BBC TV Licensing
Title: ‘Customer relations support in a new world’
NOMINATION
Company: Outside Line
Client: British Gas
Title: Active Customer Service
Best Stunt
NOMINATION
Company: 1000heads
Client: F-Secure
Title: Be Smarter Than John
NOMINATION
Company: 1000heads
Client: Nokia
Title: Nokia: Tron - 24hr Takeover
NOMINATION
Company: 1000heads
Client: Nokia
Title: SXSW Giant Hamster Wheel
NOMINATION
Company: NSDesign Ltd
Client: NSDesign Ltd
Title: The alternative Papal Visit - The Power of Social Media – as verified by the Pope (kind of…)
Best Socially Responsible Initiative
NOMINATION
Company: Delib
Client: Department of Energy and Climate Change (DECC)
Title: My2050
NOMINATION
Company: TBWA\Manchester
Client: The Co-operative Group
Title: Join the Revolution launch
Best FMCG Social Media Strategy
NOMINATION
Company: Blonde
Client: Sourz
Title: Sourz Social Media Strategy
NOMINATION
Company: Digital and Direct
Client: Lucozade
Title: YES. Welcome to Lucozade's new digital world
NOMINATION
Company: Fido PR
Client: Vimto
Title: It's Hot Up North for Vimto soft drinks
NOMINATION
Company: I Spy Marketing
Client: SPAM
Title: I Spy revitalise SPAM's social media presence, helping them reach new audience
NOMINATION
Company: LBi
Client: Hendrick's Gin
Title: Hendrick's Gin - The Curiositorium
NOMINATION
Company: TBG Digital
Client: Heineken
Title: Music matcher
Best Travel / Leisure / Sports Media Strategy
NOMINATION
Company: Carswell Gould
Client: RIBS to the Limit
Title: Taking RIBs to the Limit
NOMINATION
Company: Oliver & Graimes
Client: Kuoni Travel UK
Title: Travel Giant 'Like' Facebook page - 11,000+ fans in 11 months
NOMINATION
Company: SapientNitro
Client: Foot Locker Europe
Title: Sneakerpedia
Best Retail / E-Commerce Social Media Strategy
NOMINATION
Company: FreshNetworks
Client: TM Lewin
Title: "Off the Cuff" - TM Lewin's social media hub
NOMINATION
Company: New Look
Client: New Look
Title: NL Daily: combining social media with content and commerce to deliver return on engagement
NOMINATION
Company: Rees Bradley Hepburn Ltd
Client: Young British Designers
Title: Young British Designers
NOMINATION
Company: Seventy Seven PR
Client: mflow.com
Title: A New Tune in Digital Music: launching mflow
Best Charity / Not for Profit Social Media Strategy
NOMINATION
Company: LBi
Client: Oxfam
Title: Beard Walk
NOMINATION
Company: Museum of London
Client: Museum of London
Title: Creating social media ‘capital’ by engaging with the past and looking to the future
NOMINATION
Company: Save the Children
Client: Save the Children
Title: Pass it on
NOMINATION
Company: Pancentric Digital
Client: Kew Gardens
Title: Tweet and Grow
NOMINATION
Company: Poppyscotland
Client: Poppyscotland
Title: Giving the poppy a digital facelift
NOMINATION
Company: Renegade Media
Client: The Meningitis Trust
Title: Please ReTweet Me
NOMINATION
Company: Which?
Client: Which?
Title: Consumer champion Which? Uses social tools to fix company cock-ups
Best Professional Sector Social Media Strategy
NOMINATION
Company: Prodo Digital Marketing Ltd
Client: Walker Smith Way Solicitors
Title: Approachable and Social Law: Social Media for a firm of Solicitors
Best B2B Sector Social Media Strategy
NOMINATION
Company: Prodo Digital Marketing Ltd
Client: Salons Direct Lts
Title: It's a Snip: Social Media for a Salon Supplier
NOMINATION
Company: Publicis London
Client: Airbus
Title: The A380 Effect
Best Integrated Campaign
NOMINATION
Company: Content and Motion
Client: TomTom
Title: Break Free!
NOMINATION
Company: Rave Communications
Client: Electrolux / Reckitt-Benckiser
Title: Stop Washing Up!
NOMINATION
Company: Rees Bradley Hepburn Ltd
Client: Freya
Title: A Million Ways to Express Yourself
NOMINATION
Company: Revolver Entertainment
Client: Revolver Entertainment
Title: ANUVAHOOD - THE SOCIAL MEDIA CAMPAIGN THAT TURNED A LOW BUDGET FEATURE FILM INTO A BOX OFFICE HIT
NOMINATION
Company: TBWA\Manchester
Client: The Co-operative Group
Title: Join the Revolution launch
NOMINATION
Company: Wieden+Kennedy
Client: Cravendale
Title: Cats With Thumbs