Ford launches interactive Filmstrip ad campaign
Ford has launched a new interactive advertising campaign to showcase its new Focus range on the MSN news channel.
The Filmstrip format ads are designed to showcase the vehicles via a full 360 degree image of the car, plus a series of galleries, videos and further product information.
Anthony Ireson, Marketing director at Ford says “We continually seek innovative new ways to reach our target audiences that effectively communicate the array of features that our cars possess. MSN’s Filmstrip provides a great canvas to engage with our customers across the 5-in-1 screens showcasing the car with rich engaging media content.”
James Hayr, Head of Specialist Sales at Microsoft Advertising, says: “In support of Ford’s objectives we produced a series of creative and interactive adverts that give the brand access to the impressive MSN audiences and enable consumers to learn more about the product in a non-intrusive, educational way. The new Filmstrip technology combined with our intelligent approach has produced a campaign that we are confident will give Ford maximum exposure to its target audience.”