Credit Suisse launches global advertising campaign with Euro RSCG London
Credit Suisse is launching a multi-media advertising campaign with Euro RSCG London, aimed at existing and prospective clients.
The advertisements, which will roll out in Europe, Asia and the US, feature a range of Credit Suisse’s clients from across the bank, including Jen Kao, the US fashion designer; Lindt, the Swiss chocolate manufacturer; Oxygen, the Italian electric scooter manufacturer; Maccaferri, the Italian industrial group and Baidu, the Chinese search engine.
The campaign will be featured in international financial press, key airport OOH sites, as digital advertising and web content, and in a variety of lifestyle media brands such as Vanity Fair and Monocle magazines.
Media was planned and bought by Euro’s sister Havas agency, MPG.
Gerry Moira, chairman of Euro RSCG London and creative lead on the Credit Suisse business, said: “Credit Suisse is looking to express its client commitment in a very different way. This creative work demonstrates that Credit Suisse puts clients first by sharing this global campaign with them. This is more than a case-history campaign, it's a celebration of client and bank working together.”