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Bmw

Qype app available to all BMW ConnectedDrive customers

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By The Drum Team, Editorial

September 27, 2011 | 1 min read

Consumer reviews site Qype has struck a deal with BMW which will bring its app to BMW drivers across the UK.

Drivers with BMW Online or BMW Live can now access the Qype app through the car’s iDrive operating system, allowing them to access user-generated reviews of restaurants, hotels, shops and services before they arrive at their destination.

The app is available free of charge to all BMW ConnectedDrive customers with an inbuilt mobile phone-enabled navigation system.

Ian Brotherston, Qype CEO, said: “With over one million downloads to date, Qype’s app is already one of the most popular on the market and we’re delighted to be working with BMW to make it available to BMW drivers.

“More and more people are accessing the web on the go, and Qype’s app, coupled with BMW’s innovative location-based technology, is the perfect companion when you’re travelling.”

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