Entertainment Marketing: Movies, TV, Music and Gaming

PC Gamer to launch world-first "covermount" for a digital edition

Author

By The Drum Team, Editorial

September 27, 2011 | 2 min read

Bath-based special-interest media group, Future has revealed a world-first ‘covermount’ on a digital edition for the new issue of PC Gamer.

Readers of the digital edition of PC Gamer issue 232 can access exclusive gifts using download codes supplied by the magazine.

The gifts include a free 30-day trial of Onlive, the revolutionary new cloud gaming service. UK readers can play high-end videogames straight from their computer, TV or mobile device without the need for discs, downloads or specialist hardware.

Also free with the issue, out tomorrow, is the “Killer Exclusive” – a hat for characters in classic multiplayer game Team Fortress 2, available exclusively to PC Gamer readers.

Inside the magazine there’s a world-exclusive hands-on with 2011’s most eagerly-awaited game, The Elder Scrolls V: Skyrim.

The download codes also replace the print edition’s monthly disc as the magazine moves to a more efficient, forward-thinking way of delivering its ‘covermounted’ content.

Tim Edwards, editor of PC Gamer, says: “It’s vital that PC Gamer reflect the habits and interests of our readers. We know that they’re happy to play and download games online – and that they’re fast losing interest in games on DVD. This change lets us add a vast amount of extra content in terms of pagination, while giving away cool exclusives.”

Entertainment Marketing: Movies, TV, Music and Gaming

More from Entertainment Marketing: Movies, TV, Music and Gaming

View all

Trending

Industry insights

View all
Add your own content +