Super-Click International has appointed Freshfield to build relationships with flooring distributors in the key territories of Asia, Central and South America, the Middle East, Africa and Australasia.
The PR and marketing communications consultancy will help advise the Lancashire based flooring company on brand development, as well as working on a traditional and digital PR campaign to support Super-Click’s presence at four key flooring trade exhibitions in Dubai, Hannover, Las Vegas and Shanghai.
Stewart Procter, chief executive of UK-based Super-Click International, said: “We were very impressed with Freshfield’s strategic integrated thinking and its understanding of our requirements. Freshfield’s work is already driving a positive response from our target international markets.”
Simon Turner, managing director of Freshfield, said: “There are huge global opportunities for the Super-Click brand and we are looking forward to working in partnership to bring them to fruition.
“The international aspect of the brief provides exciting opportunities for Freshfield too allowing us to demonstrate our cross-border expertise and integrated approach.”