26 September 2011 - 2:43pm | posted by | 0 comments

Outdoor Plus wins contract to develop digital screens on London’s Euston Underpass

The Euston UnderpassThe Euston Underpass

Outdoor Plus has been appointed by Transport for London (TfL) to develop two prestigious large-scale digital screens on London’s Euston Underpass.

The panels, which will go live in October, will target east and west-bound drivers on one of Europe’s most heavily trafficked roads - the Euston Underpass - delivering real-time messaging to over 100,000 people every day.  Both panels will be positioned above the entrance to the underpass, facing drivers, to increase its advertising impact.

The screens will incorporate the latest campaign management technology to provide advertisers and agencies with the scheduling flexibility to reach the right audience at the right time, as well as daily reporting on campaign delivery.

Grant Branfoot, Outdoor Plus’ sales director, said: “The Euston Underpass panels are an exciting addition to our growing digital portfolio, which now includes three of the most prestigious sites in Central London – Holborn, the Euston Underpass and Western Avenue. 

“By partnering exclusive locations with the most progressive technology in the marketplace we will not only be able to connect client brands with high volumes of prospective customers in a highly impactful way, but also tie in targeted outdoor messaging within multichannel campaigns.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Typosaurus - Website Spell Checker

27/05/2015
Spelling Errors. Extinct.  Are you a voracious verbivore or...

Cutting Through The Cards, Candy and Clutter with Savanna Serenades

25/05/2015
Valentine’s Day is a holiday that sees increased spending...

Search campaign increases revenue by 492%

21/05/2015
Hobbycraft had been investing in PPC for a while, but spend...

PG tips

21/05/2015
The definitive article Decades of evolutionary pack changes...

Raise a glass to Private Dining Room's online visibility

20/05/2015
Private Dining Rooms, an online venue finder, initially...