26 September 2011 - 10:41am | posted by | 0 comments

Half use mobile for location based services

Many using mobiles for location servicesMany using mobiles for location services

Half use mobiles for location based services, with 45% using it for socially driven reasons.

It was found in the study by Kinetic Worldwide that the now disbanded Facebook places was the most recognised location based service, at 67%, followed by Google’s Latitude at 39%, Twitter Places at 24% and Foursquare at 23%.

Nick Mawditt, global director of insight and marketing at Kinetic Worldwide, said: “Far from being a static home-based form of communications, social media will increasingly influence choices and behaviour in out of home environments.”

The survey of 500 adults in the UK found that 44% said they would access promotional offers via mobile, with 20% of respondents expressed relevant advertising as “acceptable”, reaching 50% among 35-44 year olds.

Don't miss out... Get your Digital news by email

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Agency51 Design & Development - Women Make Waves

22/07/2014
Challenge. Women Make Waves is a new online blog network...

Swoon Editions

22/07/2014
The Client Swoon Editions is an online furniture brand that...

Asda Store Proposition Intranet

17/07/2014
The Client Asda is Britain’s second largest supermarket...

Timberland Apparel merchandising

15/07/2014
Six large installations in Milan for footwear and apparel....

Hudson Fuggle: Case study

15/07/2014
We spoke to Sue Higgins Finance Director at creative agency...