Carlsberg runs social experiment in Belgium
Carlsberg has run a social experiment in a cinema in Belgium to support its new tagline: ‘That calls for a Carlsberg’.
The campaign, created by Belgian agency Duval Guillaume, features couples walking into a cinema screening to find the room full of bikers, with the only two spare seats right in the middle of them all.
It follows the reactions of the couples: some of them leaving the room, others taking the seats. Those who sit down are rewarded with a bottle of Carlsberg.
The recording was shown as an advert is Belgium.