The Drum Awards for Marketing - Extended Deadline

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By The Drum Team, Editorial

September 26, 2011 | 1 min read

Each day The Drum and TV commercial rating site David Reviews brings you Ad of the Day where we look at some of the most recent ads on TV.

Wow - a decent L'Oreal ad. Wonders never cease. This commercial introduces us to 'The Expert'... a suave bastard so irritatingly competent then you'd want to smash him in his well moisturised face. But it's all beautifully tongue-in-cheek and sells its message with good humour.

Agency: VCCP

Creative Team: Colin Byrne / Jim Capp

TV Producer: Will Edridge

Film Prod Co: Crossroads Films

Director: Russell Bates

Producer: Ali Buttle

Dir of Photography: Michael Wood

Production Designer: Darrell Cooke

Production Manager: Katie Keith

Post-Prod House: Absolute Post

VFX Producer / Supervisor:

Editing House: Stitch

Editor: Tim Hardy

Audio House: Wave

L'Oreal

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