Survey finds one in three under 10s already own a mobile

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By The Drum Team, Editorial

September 24, 2011 | 1 min read

The stratospheric rise of mobile communications to ubiquity isreflected in a new survey which indicated that one third of children under the age of 10 already possess a handset.

The findings were revealed by Westcoastcloud, a cloud security service, which quizzed more than 2,000 households about their gadgets.

Some two thirds of parents felt the need to supply their children with a phone from a desire to monitor their whereabouts whilst out and about, with just 17% admitting they had purchased a device on the back of pester power.

A quarter of surveyed parents did not monitor their children’s mobile phone usage at all.

Westcoastcloud director Bill Strain said: “t's great that youngsters are interested and engaged with the latest technology, but children owning their own phones as young as four does seem unnecessary.”

The survey also revealed that one in ten children below the age of ten already hold a social networking account whilst a quarter have an email address.

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