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Zuckerberg introduces Timeline, your new home on Facebook

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By The Drum Team, Editorial

September 23, 2011 | 2 min read

It was the big surprise at the social network's conference in San Francisco and one analyst says, "They've trumped Google+"

The Internet "shouldn't just be a place to gather information and connect with friends", said CEO Mark Zuckerberg at the company's developer conference in San Francisco. "It should also be where you preserve and share the most important memories of your life."

Timeline, which will gradually become available on Facebook in coming weeks, will do that. It also will include a map showing where on earth you spent your time over the past year. "We wanted to make Timeline a place you were proud to call your home," said Zuckerberg. "Timeline is a completely new aesthetic for Facebook." It has arrived as Facebook battles with Google's new social network, Google+. "I think they've trumped Google+," analyst Sean Corcoran, told the San Jose Mercury News. "It's like your virtual life -- online -- and that's a whole new way of looking at the world." Facebook executives said Timeline would contain new privacy controls -- including new opt-in dialogue boxes. Timeline was the big surprise of the day but there there are also new content apps , including partnerships with digital music service Spotify, movie company Netflix and Internet TV company Hulu . These will start to be available next Thursday Facebook's new ticker running down the right side of the screen will announce things like, "Bill is listening to Green Day," or "Sarah is running in Golden Gate Park." "We call it real-time serendipity," Zuckerberg said. The apps will work on a desktop browser as well as on a mobile device."
Google Mark Zuckerberg Facebook

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