Dog Digital has revealed ten top tips for advertising on Facebook as part of its ‘marketing with Facebook’ event held on the final day of Social Media Week.
The tips put forward by Stephanie Lindsay and Gillian Campbell at the event were:
One: Ask questions in adverts – it can lead to 30% higher engagement
Two: Use urgency (‘now’) or use a time limit
Three: Give a call to action e.g. ‘click here’
Four: Use simple language, and test shorter adverts text-wise compared to longer adverts
Five: Use a colourful engagement image and avoid a logo: there is 60% less click through rate when logo is used
Six: Have a relevant landing page with an internal URL
Seven: If an advert is aimed at a specific town or region, mention it in the headline
Eight: Segment demographic market - as well as by age, can target groups such as newlyweds, parents and those living away from home
Nine: Do constant tests - test colours (yellow works well against the Facebook blue), logos, styles of headlines
Ten: Use broad matching terms – as well as being able to target demographically, can now target my keyword using hash tag symbol in front of word.
The ‘surgery’ session also looked at the changes Facebook has made to advertising from its announcement yesterday: the adverts have gone back to the vertical style from its horizontal rectangles, and scroll down the page when the user does instead of being static.