Ad of the Day: British Airways - Pioneers

Each day The Drum and TV commercial rating site David Reviews brings you Ad of the Day where we look at some of the most recent ads on TV.

This striking new ad for British Airways takes a look back at the pioneers of flight in order to emphasise the airline's heritage. It's slickly constructed but has the feel of a piece of communication that's been made for shareholders rather than punters.

Agency: Bartle Bogle Hegarty Creative Team: Justin Moore / Hamish PinnellTV Producer: Helen PowletteFilm Prod Co: Academy FilmsDirector: Frederic PlanchonProducer: Simon CooperDir of Photography: Martin RuheProduction Designer: Tom WalesProduction Manager: Bugs HartleyPost-Prod House: MPCVFX Producer / Supervisor: Ludo FealyEditing House: The QuarryEditor: Jonnie ScarlettAudio House: Wave

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