23 September 2011 - 11:03am | posted by | 0 comments

Ad of the Day: British Airways - Pioneers

Each day The Drum and TV commercial rating site David Reviews brings you Ad of the Day where we look at some of the most recent ads on TV.

This striking new ad for British Airways takes a look back at the pioneers of flight in order to emphasise the airline's heritage. It's slickly constructed but has the feel of a piece of communication that's been made for shareholders rather than punters.

Agency: Bartle Bogle Hegarty Creative Team: Justin Moore / Hamish PinnellTV Producer: Helen PowletteFilm Prod Co: Academy FilmsDirector: Frederic PlanchonProducer: Simon CooperDir of Photography: Martin RuheProduction Designer: Tom WalesProduction Manager: Bugs HartleyPost-Prod House: MPCVFX Producer / Supervisor: Ludo FealyEditing House: The QuarryEditor: Jonnie ScarlettAudio House: Wave

Don't miss out... Get your Advertising news by email

See all specialist newsletters

6 related companies from Profile Hub, The Drum's modern marketing directory:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

AVCA - The heart of African VC and PE

19/09/2014
The African Private Equity and Venture Capital Association...

BWP gets colourful with K3

18/09/2014
K3 approached BWP Group to help them design and build a...

dlc - Responsive website

17/09/2014
dlc is the UK’s leading, independent debt recovery firm,...

Ecommerce Solution for B2B and B2C Retailer

16/09/2014
Talking Tables provides high quality party decorations for...

Peak Scientific Innovation - Brand Communications for US Market

16/09/2014
Peak Scientific is a leading Scottish gas generator...