22 September 2011 - 8:14am | posted by | 0 comments

Whirlpool master website redesigned by Digitas France

Whirlpool master website redesigned by Digitas FranceWhirlpool master website redesigned by Digitas France

Having been appointed by home appliance brand Whirlpool to lead its European digital strategy, Digitas France has redesigned the brand’s master website.

The master site was redesigned in collaboration with VivaKi partners Performics (which oversaw SEO) and media company ZenithOptimedia.

The appointment has seen Digitas France charged with supporting the definition and execution of the company’s European digital communication strategy.

It will also take charge of overall communications strategy brand creative and strategic positioning in Europe for Whirlpool’s premium brand, Kitchen Aid.

Mathieu Morgensztern, president of Digitas France, commented: “Digitas is proud to accompany such a prestigious and recognised brand as Whirlpool towards a new digital turn. Our work with Whirlpool also presents a new opportunity for our French office to tap into Digitas’ strong international network and the creative, technology and strategic assets they offer.”
 

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Recruitment campaign

21/10/2014
Thermal Systems are an international client based in...

Retargeting on Facebook by the Numbers 2014

20/10/2014
Since the successful launch of retargeting in the News Feed...

Celebrate MOBO

17/10/2014
Event branding & promotion for Scottish Enterprise...

Journey to the Centre of the Earth!

17/10/2014
In September (2014), the Croatian National Tourist Board ...

Freia relaunch

17/10/2014
Norway’s leading chocolate brand Freia relaunches with a...