22 September 2011 - 4:20pm | posted by | 1 comment

Manchester City Football Club to host EA SPORTS dugout in Etihad Stadium

The dugoutThe dugout
Manchester City Football Club to host EA SPORTS dugout in Etihad Stadium
Manchester City Football Club to host EA SPORTS dugout in Etihad Stadium
Manchester City Football Club to host EA SPORTS dugout in Etihad Stadium

Manchester City Football Club will become the first-ever Premier League team to host EA SPORTS dugout in Etihad Stadium.

Six station gaming hubs, with 40-inch screens that allow 12 players to play at once, will be placed in the newly refurbished Family Stand concourse.

The club’s match with Everton will give fans the chance to get up close and personal with an exclusive preview of EA SPORTS brand new FIFA 12 title before its official release on 30 September.

Nick Becker, head of events for Manchester City, said: “The new EA SPORTS dugout and gaming stations are part of a series of innovative match-day activities City fans can enjoy this season, both in City Square and in the Stadium’s Family stand.

“At this Saturday’s match we will be running FIFA 12 tournaments for City fans, with great prizes from EA SPORTS and MCFC both before and after the match.”

Nick Harford, football business lead at EA SPORTS, added: “We are delighted to be installing a new purpose-built EA SPORTS gaming area within the upper concourse family area at Etihad Stadium.

“Saturday’s activity represents the first of EA SPORTS bespoke Manchester City Etihad Stadium gaming areas, with further developments now underway.”

Comments

Anonymous (not verified)
22 Sep 2011 - 17:10
Anonymous's picture

so only 12 kids at one time? how early do you have to get to the game to get a shot against kids with very different gaming abilities. suppose they’ll make a fortune on food sales while everyone waits in the queue.

0
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

Ski action shot

27/04/2015
An action picture from a photo shoot with Ski Basics in...

Lucozade Powerleague Playermatch: Keeping 5-a-sides alive

27/04/2015
Why With over 8 million visitors per year and over 7,500...

The Drum Election Podcast Features Cult LDN

24/04/2015
Our agency co-founder Cat Turner has a seat on The Drum's...

E-Commerce website for Attends

23/04/2015
As a global organisation, Attends required a best-in-class...

Making Great Strides With Social and PPC

22/04/2015
Sleeping Giant Media works with Nova to increase the...