The Wall Street Journal has today launched a test version of its WSJ Social Facebook app, a news plug in for Facebook which allows readers to read, share and comment on the papers output from within Facebook.
Readers who download the app can access articles and blogs pulled directly from WSJ.com, together with a host of breaking news, columns, analysis and opinion pieces.
This content can be customised by individual users who can share or “like” specific stories with others by becoming “editors”, a gaming element will see those editors who share the most content rise up a leaderboard.
Access for the first month will be free with costs shouldered by Dell who are acting as sole launch advertiser for the app. Thereafter content will comprise a mix of free and subscriber only material.
Alisa Bowen, general manager of The Wall Street Journal Digital Network said: “We're breaking the mold of using Facebook simply to drive traffic to our websites and are now creating an opportunity to engage with the Journal directly on the Facebook platform. WSJ Social creates a more integrated experience for users and innovative opportunities for advertisers."