21 September 2011 - 8:06am | posted by | 0 comments

Wall Street Journal launches “WSJ Social” Facebook app

WSJ launches appWSJ launches app

The Wall Street Journal has today launched a test version of its WSJ Social Facebook app, a news plug in for Facebook which allows readers to read, share and comment on the papers output from within Facebook.

Readers who download the app can access articles and blogs pulled directly from WSJ.com, together with a host of breaking news, columns, analysis and opinion pieces.

This content can be customised by individual users who can share or “like” specific stories with others by becoming “editors”, a gaming element will see those editors who share the most content rise up a leaderboard.

Access for the first month will be free with costs shouldered by Dell who are acting as sole launch advertiser for the app. Thereafter content will comprise a mix of free and subscriber only material.

Alisa Bowen, general manager of The Wall Street Journal Digital Network said: “We're breaking the mold of using Facebook simply to drive traffic to our websites and are now creating an opportunity to engage with the Journal directly on the Facebook platform. WSJ Social creates a more integrated experience for users and innovative opportunities for advertisers."

Don't miss out... Get your Social Media news by email

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Agency51 Design & Development - Women Make Waves

22/07/2014
Challenge. Women Make Waves is a new online blog network...

Swoon Editions

22/07/2014
The Client Swoon Editions is an online furniture brand that...

Asda Store Proposition Intranet

17/07/2014
The Client Asda is Britain’s second largest supermarket...

Timberland Apparel merchandising

15/07/2014
Six large installations in Milan for footwear and apparel....

Hudson Fuggle: Case study

15/07/2014
We spoke to Sue Higgins Finance Director at creative agency...