21 September 2011 - 8:06am | posted by | 0 comments

Wall Street Journal launches “WSJ Social” Facebook app

WSJ launches appWSJ launches app

The Wall Street Journal has today launched a test version of its WSJ Social Facebook app, a news plug in for Facebook which allows readers to read, share and comment on the papers output from within Facebook.

Readers who download the app can access articles and blogs pulled directly from WSJ.com, together with a host of breaking news, columns, analysis and opinion pieces.

This content can be customised by individual users who can share or “like” specific stories with others by becoming “editors”, a gaming element will see those editors who share the most content rise up a leaderboard.

Access for the first month will be free with costs shouldered by Dell who are acting as sole launch advertiser for the app. Thereafter content will comprise a mix of free and subscriber only material.

Alisa Bowen, general manager of The Wall Street Journal Digital Network said: “We're breaking the mold of using Facebook simply to drive traffic to our websites and are now creating an opportunity to engage with the Journal directly on the Facebook platform. WSJ Social creates a more integrated experience for users and innovative opportunities for advertisers."

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Recruitment campaign

21/10/2014
Thermal Systems are an international client based in...

Retargeting on Facebook by the Numbers 2014

20/10/2014
Since the successful launch of retargeting in the News Feed...

Celebrate MOBO

17/10/2014
Event branding & promotion for Scottish Enterprise...

Journey to the Centre of the Earth!

17/10/2014
In September (2014), the Croatian National Tourist Board ...

Freia relaunch

17/10/2014
Norway’s leading chocolate brand Freia relaunches with a...