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Handwipes brand gets new look from Lake

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By The Drum Team, Editorial

September 21, 2011 | 1 min read

Manchester agency Lake has rebranded antibactierial handwipes brand Sani+Hands for Nice Pak International.

The packaging has been redesigned and now has a new typeface, fresh colourways and a metallic gloss material.

Nice-Pak marketing director Ian Anderson said: "Although our Sani+Hands range has gone from strength to strength, it became clear a more contemporary image was needed in order to engage more effectively with domestic consumers."

The new packaging will be stocked by Tesco, Waitrose, Ocado and independent pharmacies across the UK.

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